ATI (Appropriate Technology India):
Devbhumi Natural Products Producers Company Limited is promoted by Appropriate Technology India (ATI) which is a non-government organization works with mountain communities of Uttarakhand, offering them innovative alternatives to subsistence agriculture. Its broad mission is to assist village communities in the Western Himalayan eco-region to conserve their natural resources while utilizing non timber forest products (NTFPs) in a socially equitable, economically efficient and ecologically sustainable manner.
The organization operates under the premise that attaining economic and managerial control over their natural resources will instinctively provide local communities the impetus to support long-term biodiversity conservation goals.
Devbhumi Producers Company is owned by approximately 4000 producers who are its primary producers and it is govern by Board of Directors. The Board includes primary producers from all sector of operations, representatives of private industry, brief backgrounds of promoter’s and Director’s are as follows :
Advisory board of DNPPCL
Dr. Jack Croucher is a pioneer in livelihood promotion and enterprise based conservation and development in India. Jack has a doctorate from the University of Pennsylvania, specializing in Common Property Resource Management. He is supporting as advisory group member, facilitating to set the vision and sustainability planning of company
Girish Bahuguna Joined BATA India as Management Trainee in 1965 and Retired as Executive Director (Manufacturing and wholesale) BATA India in 2001. He serves on the Management Board as a Director and is assisting the company in market planning and system management.
R. P Jain worked for BATA India as a head of marketing division, has vast experience of marketing and is assisting the company in framing the marketing strategy. He is one of the veteran members of the advisory Group.
Harsha Vardhan is an MBA from Duke University in the United States having over ten years of diversified experience in a wide variety of manufacturing industries. He worked for two leading operations and strategy consulting firms, A.T. Kearney and Deloitte Consulting in Chicago. He returned to India from the United States in 2009 and has been providing advisory services to Dev Bhumi Natural Products.
Sharmila Rebeiro is Masters in Agricultural Economy from Rutgers University, USA and the founding member of Appropriate Technology India. She has 15 years experience in agricultural-based project management . She has worked on global projects with Enterprise Works Worldwide, ICRISAT and the World Bank.
Organisational chart of DNPPCL
The business runs under the guidance of the Managing Director / General Manager who provides the vision and leadership to the team for carrying out day to day operation. The following is the organizational structure at present for the company